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Eat Smart to Play Hard

MSC11 6145
1 University of New Mexico
Albuquerque, NM 87131

Physical Location:
2703 Frontier Ave NE
Research Incubator Building (RIB) Suite 120

Phone: (505) 272-4462
Fax: (505) 272-3955

Welcome to Eat Smart to Play Hard

“Eat Smart to Play Hard” (ESPH) is a 6-week campaign developed using a social marketing framework that is designed to increase fruit and vegetable consumption among 8- to 10-year old children. Obesity rates have remained high despite many attempted public health interventions, indicating that education alone is not adequate to change behavior. Social marketers have developed a specific planning process using traditional commercial marketing strategies to promote positive social and behavior change.

After conducting five years of formative research with the priority population, the UNM PRC Social Marketing team created a passport booklet and piloted a campaign in Santa Fe, NM in 2015 that showed extremely promising results.  Children who completed the passport increased consumption of fruits and vegetables by 2.3 servings per day on average than those who did not complete the passport. This year we are expanding our reach in thirteen counties across New Mexico, in partnership with the Healthy Kids Healthy Communities initiative, ICAN, CHILE Plus, Kids Cook!, Cooking with Kids, and Las Cruces Public Schools.

Everyone involved in this project will play a role in contributing to the health of their communities. We hope you are excited to join us in the Eat Smart to Play Hard Adventure!


Recent Campaign Highlights

Bernalillo, Chaves, Cibola, Curry, Grant, Guadalupe, Roosevelt, Santa Fe County, Valencia, Doña Ana, Sandoval, and Las Cruces Public Schools

During the 2017-2018 academic school year, over 4500 students participated in Eat Smart to Play Hard! 

Participating schools include: Reginald Chavez, Hodgin, Kirtland, Mark Twain, Marie Hughes, Valle Vista, Cien Aguas, Health Leadership in Bernalillo County— Cuba and Bernalillo in Sandoval County— Milan, Mesa View, Mt. Taylor, Cubero, and Seboyeta in Cibola County— Hagerman, Lake Arthur, Nancy Lopez, and Pecos in Chaves County— James Bickley, Barry, and Highland in Curry County— Hurley and San Lorenzo in Grant County— Rita Marquez, Santa Rosa, and Vaugh in Guadalupe County— Doña Ana and East Picacho at Las Cruces Public Schools— Elida and Valencia in Roosevelt County— El Camino Real, Sweeney, Kearny and Nina Otero in Santa Fe County— Berino and Anthony in Doña County— Gil Sanchez, Central, and Valencia in Valencia County.

Congratulations to the 4th, 5th, and 6th grade students for their success in the Eat Smart to Play Hard adventure!