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Eat Smart to Play Hard

MSC11 6145
1 University of New Mexico
Albuquerque, NM 87131

Physical Location:
2703 Frontier Ave NE
Research Incubator Building (RIB) Suite 120

Phone: (505) 272-4462
Fax: (505) 272-3955

Welcome to Eat Smart to Play Hard

Eat Smart to Play Hard (ESPH) is a 6-week campaign developed using a social marketing framework that is designed to increase fruit and vegetable consumption among 8- to 10-year old children. Obesity rates have remained high despite many attempted public health interventions, indicating that education alone is not adequate to change behavior. Social marketers have developed a specific planning process using commercial marketing strategies to promote positive social and behavior change.

After conducting five years of formative research with the priority population, the UNM PRC Social Marketing team created a passport booklet and piloted a campaign in Santa Fe, NM in 2015 that showed promising results.  Children who completed the passport increased consumption of fruits and vegetables by 2.3 servings per day on average than those who did not complete the passport. This year we have expanded our reach to fifteen counties across New Mexico, in partnership with Healthy Kids Healthy Communities, ICAN, Kids Cook, Cooking with Kids, and Las Cruces Public Schools.

Everyone involved in this project will play a role in contributing to the health of their communities. We hope you are excited to join us in the Eat Smart to Play Hard Adventure!


Recent Campaign Highlights

Counties and communities currently participating include Bernalillo, Chaves, Cibola, Colfax, Curry, Doña Ana, Grant, Guadalupe, Hidalgo, Las Cruces Public Schools, McKinley, Rio Arriba, Roosevelt, Sandoval, Santa Fe, and Valencia 

During the 2018-2019 academic school year, over 5200 students participated in Eat Smart to Play Hard! 

Participating schools include: Armijo, Reginald Chavez, Chapparel, Dolores Gonzales, Hodgin, Kirtland, Griegos, Los Padillas, Marie Hughes, Valle Vista, Cien Aguas, Health Leadership, Whittier in Bernalillo County— Cuba and Bernalillo in Sandoval County— Milan, Mesa View, Mt. Taylor in Cibola County— Animas in Hidalgo County—Hagerman, Lake Arthur, Nancy Lopez, and Pecos in Chaves County— James Bickley, Grady, Highland, Lockwood, Parkview, and La Casita in Curry County— Hurley and San Lorenzo in Grant County— Rita Marquez, Santa Rosa, and Vaugh in Guadalupe County— Doña Ana and Hermosa Heights at Las Cruces Public Schools— Elida, Floyd, and Valencia in Roosevelt County— El Camino Real, Sweeney, and Nina Otero in Santa Fe County— Loma Linda and North Valley in Doña County— Gil Sanchez, Central, and Valencia in Valencia County—Raton Intermediate in Colfax County, OhKay Wingeh in Rio Arriba County—Shiwi Ts'ana in McKinley County.

Congratulations to the 4th, 5th, and 6th grade students for their success in the Eat Smart to Play Hard adventure!